This is part 2 of my advice on Directory Submission Services
6. You should spend the time to find web directories that you think can provide benefits other than just a backlink, such as visitor traffic and site exposure. Finding directories that promote your business niche is an alternative to submitting to general directories, but you have to search for them. High quality web directories, with good Alexa rank and a decent pagerank are worth submitting to. One web directory that I recommend is Romow.com. Yes, this site is expensive, but their overall traffic and serps weighed heavily on my decision to submit. I am not saying that you should jump off a cliff by paying for expensive website reviews because there are hundreds of other less expensive directories that offer relatively the same perks. Stay within your budget because directory submission should only be a portion of your marketing strategy.
7. Most directory webmasters can identify legitimate submissions from the boat load of spam submissions they receive, and we do remember the names of some of the spammed sites, but there is a near zero chance that we will ever visit or support those sites monetarily. Hundreds of sites just get rejected while the few sites that you do take notice of will never be perceived as a place to visit. You do not want your site to be known as a spam submission.
8. Many directory submission services utilize software or bots in order to submit your link with hundreds of other sites to free directories. You need to be aware that many of those free directories do not have longevity. They are here today, gone tomorrow, along with the money that you spent for the service. Take a few seconds and visit some of the sites within your category and determine whether or not you would like your site to be listed along with those other sites. If the directory category is filled with MFA (made for adsense) sites, then the directory itself provides little value to anyone searching it. On the other hand, the perceived value of your website will be higher if your listing is among other high quality sites.
9. Many of the directories that your link will be submitted to lack any sense of quality what so ever, because many noobies get into the directory business with dreams of making a quick buck. Well, I have operated quite a few one-of-a-kind web directories for some time now, and I can tell you that it takes time, promotion, and major investment. The only truth about quick bucks in the directory industry is that the bucks are quick, but unfortunately they are running away from you. This is just another reason why so many of your free directory listings will vanish within a month or two.
10. Another downfall of the overload from spam services is that they increase the review queue. Many times your listing could have 1000’s of other sites ahead of yours waiting to be reviewed, so you may be waiting for months to hear back from some sites. This is due to directory submission services spamming web directories so much that the directory owners can’t keep up with reviewing the submissions, and eventually they give up or convert to a paid directory to help filter out the spam. By reducing their spammy submissions, the directory owners can actually spend a reasonable amount of time reviewing submissions in order to maintain quality standards.
The moral of the story is maintain control of your backlinks. Your website backlinks are only as valuable as the site you are listed on. Do not subject your site to poor quality backlinks, because that will negatively effect your serps, traffic, pagerank, and image, which is obviously the opposite of your goals.
