Bloggers concerned with search engine rank understand that writing posts about popular subjects and using certain “keyword” phrases can help develop search engine results. This is similar to picking relevant meta tag keywords and descriptions for search engine optimization. Of course your blog post must contain unique and interesting information for readers to stay tuned for your next post and possibly subscribe to your rss feeds.

Here is a list of the Top Ten search terms for Google in 2007:
1. iPhone
2. Webkinz
3. TMZ
4. Transformer toys
5. YouTube
6. Club Penguin
7. MySpace
8. Heroes
9. Facebook
10. Anna Nicole Smith

Now I am not saying that everyone should write blog posts about Anna Nicole Smith or Transformer toys, because they are not relevant topics for blogs that provide the information to web geeks, us included.

Think about it, whenever new technologies are developed by social network sites like Webkinz, or Facebook’s new advertising system, we all want to know about it. It feeds our appetites for the lastest and greatest revenue generating possibilities on the Internet. Why else would ShoeMoney have a Facebook Ads banner positioned at the top of his posts? Why else would John Chow write a recent post about the new 2009 Corvette ZR1? And why else would I write about the Top Ten Google search terms for 2007?

We are providing information about topics that are potentially high profile keywords for search engine users. On the other hand, keyword spamming is a strategy that I do not recommend. Don’t just publish a keyword filled post, because it is worthless to your readers, and will be filtered out by search engines, and could potentially damage your site ranking. Simply mentioning the keyword iPhone once or twice is sufficient.

Keep in mind, there is tremendous competition for ranking high for certain keywords, so keep your expectations grounded. This is not a magic trick.

Incorporate this strategy in your blog, and let us know if your blog traffic from search engines increases.